want you to be a satisfied customer and to get the result you want –
a quickly let or sold property. The critical aspect – one that is
the main difference between success and failure – is one you have
total control over: the content of your property listing. We can put
your listing out in front of lots of people, but if it's lacking the
information they desire they won't make an enquiry. This is
compounded by the fact that right next to your property in their
search results are similar properties they can look at with the click
of a mouse. So it's important to engage your prospective tenant or
buy with good, clear copy and nice photographs.
not rocket science and accordingly we've prepared some simple tips
and instructions to help you to write a good property advert.
Remember that we are always on hand as well to assist at any point to
ensure success from start to finish.
in no particular order, here is our list of tips for writing a
Please always add good
quality photos to your rental advert. Ads without pictures do not
receive anywhere near as many enquiries.
the right photo to be the primary (main) photo that is see in the search results. If
the exterior of your property is nothing special to look at then use
a nice interior shot as the main photo.
think carefully about the text of your rental advert. Ads
that are lively and to the point (but free of annoying estate agency style jargon), describing the property's positive
features and listing local amenities that are useful to homemovers
(such as the presence of good schools and transport links) are much better than one line
saying '2 bed flat available now'. If the property is located in an area of
interest (whether for modern or historical reasons) you should point
about what homemovers find desirable when writing your description
rather than just listing facts.For
example a "spacious master bedroom big enough to swallow your
king size bed, decorated in a clean, modern style" sounds a lot
more appealing than "main bedroom 5x3m".
it's a rental listing then make it clear what tenants are
acceptableIf you do or don't
accept a particular type of tenant (dog owners, smokers, DSS,
students etc.), make it clear in the ad text. This saves you wasting
your time dealing with unsuitable enquirers.
Important Note: Please do NOT
put your personal contact details into the property ad text. This is
against the terms of the websites your ad will be displayed on. If
these sites find you have added your personal details into the ad
then they will delete your ad without notice and we may not be able
to get it back on. In these situations there will be no refund, so
please take note.
don't write your property advert text in capital lettersIn Internet
terms capital letters are the equivalent of shouting. It doesn't
help to make your advert stand out in any way and the receiving
websites don't like it.